Welcome to Randy Kemp Copywriting!

  

Randy Kemp Copywriting
	"Two roads diverged in a wood.  And I took the one less traveled by. And that has made all the difference"  Robert Frost	“We all want progress, but if you’re on the wrong road, progress means doing an about-turn and walking back to the right road... ”  C.S. Lewis	"If You Don't Know Where You're Going,  Any Road Will Get You There"   Lewis Carroll

Why should you travel this road?
“You should never solve a problem on the level on which it was created”. - Albert Einstein		Can a respected American Medical Association colleague solve Albert Einstein's issue, through a story regarding actor Lon Chaney?

   "Randy Kemp, Man of a Thousand Interfaces"

"Actor Lon Chaney was known for the many different faces he applied to more persuasively inhabit his roles in silent film. Yet he remained, behind the faces, a single creative individual. The source of all those faces was a creative force interfacing with whatever character he was charged with assuming. He served the character by accessing the face, the face unlocking all the various aspects of a complex character."

"Chaney comes to mind when thinking of Randy Kemp, as he too has served by multiply interfacing, accessing the common boundaries between seemingly disparate aspects of reality, considering more than one point of view yet maintaining a steady vision. He thinks outside the box, but he doesn’t discard the box either. Instead he connects, finds or makes common ground, brings into one project the wildly fantastic and the reassuringly ordinary and treats both with the respect and enthusiasm they deserve. It’s that equal-opportunity enthusiasm, the willingness to go beyond just 'doing a job' and to stretch a mundane task into a spiritual undertaking, that really distinguishes his method. An open, inquisitive, and reflective mind is the box from which this Jack springs, and no matter how far outside the box he travels he remains planted in that fertile mentality. It’s a way of doing business that is, in a word, cosmic."

"His technical expertise and knowledge are considerable, and his record in the corporate world speaks for itself, but the factor that sets Randy apart is his ability to incorporate a wide range of influences and interests into the job at hand, whatever it may be. I know him primarily through his creative work outside the high-tech corridor, yet that work is not truly 'outside' the corridor, not separate, for it’s in his nature and method to integrate, to mesh with, to bring all his experience to bear on what he’s currently doing. Randy brings a total person to his work, not just a person with particular business and technical skills, and with high levels of empathy and expertise he can serve well the role he’s undertaken." 

                         David Antos

Former writing coach, and long time Chicago American Medical Association production staff member

Curious?  Then listen to my 15-minute talk, giving some good free advice:

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Do you want someone who just writes, or someone who also thinks?
	What is copywriting?  Legendary copywriter John Kennedy called it "salesmanship in print".  Context is important, even in copywriting and marketing.  Is this a vase, or two people, facing each other?	How many copywriters you work with can trace their genealogy to the famous Tiffany Diamond?